An Unconventional Book Pre-Launch: My Week in New York

An Unconventional Book Pre-Launch: My Week in New York

An Unconventional Book Pre-Launch: My Week in New York

I just wrapped a busy week in NYC promoting my upcoming book, Different: An Unconventional Guide to Becoming Your Best Self. For decades, my entire focus was building and scaling Spin Master. Self-promotion was never part of the job. This whole experience is pushing me way past my comfort zone, and I'm loving every minute of it and learning so much.
The Room at Flyfish Club
We spent an evening at Flyfish Club, bringing together friends in the media, old and new. Creatives, entrepreneurs, people doing exciting things, all in one room. Mick Fleetwood even crashed the party! I'm feeling grateful and blown away by everyone who came out to support the book.

Two Canadians in New York
I sat down for my first-ever studio recording with Milos Raonic for a leadership discussion with Tennis Canada. It was a new experience. Having so many cameras on you can feel intimidating at first, but I'm glad I got to do it alongside a dear friend.
Athletes and entrepreneurs have more in common than people think. (More on that soon!)

Speaking at Beanstalk
I also spoke at Beanstalk about the core message of the book: being different is a superpower.
When people are reminded of that, incredible things can happen. Spin Master didn't become a $2 billion company by copying Mattel or Hasbro. We became one by asking questions nobody else was asking.

Sitting Down with Fortune
I also got to sit down with Diane Brady at Fortune for a great conversation about entrepreneurship, leadership, and what it actually takes to build something that lasts. (More to come on that one too!)
On top of everything, we got to do some fun content shoots around the city. New York is the perfect backdrop for this kind of thing, and I can't wait to share what we captured.

February 2027
Different comes on February 16th, 2027. The more people who read it, the more I'm realizing there's something in it for everyone. Actionable mindset tools, epic failure stories, hard lessons in business and building relationships.
We're just getting started.
Have you pre-ordered your copy yet? For more details or to sign up for updates, click here!
I just wrapped a busy week in NYC promoting my upcoming book, Different: An Unconventional Guide to Becoming Your Best Self. For decades, my entire focus was building and scaling Spin Master. Self-promotion was never part of the job. This whole experience is pushing me way past my comfort zone, and I'm loving every minute of it and learning so much.
The Room at Flyfish Club
We spent an evening at Flyfish Club, bringing together friends in the media, old and new. Creatives, entrepreneurs, people doing exciting things, all in one room. Mick Fleetwood even crashed the party! I'm feeling grateful and blown away by everyone who came out to support the book.

Two Canadians in New York
I sat down for my first-ever studio recording with Milos Raonic for a leadership discussion with Tennis Canada. It was a new experience. Having so many cameras on you can feel intimidating at first, but I'm glad I got to do it alongside a dear friend.
Athletes and entrepreneurs have more in common than people think. (More on that soon!)

Speaking at Beanstalk
I also spoke at Beanstalk about the core message of the book: being different is a superpower.
When people are reminded of that, incredible things can happen. Spin Master didn't become a $2 billion company by copying Mattel or Hasbro. We became one by asking questions nobody else was asking.

Sitting Down with Fortune
I also got to sit down with Diane Brady at Fortune for a great conversation about entrepreneurship, leadership, and what it actually takes to build something that lasts. (More to come on that one too!)
On top of everything, we got to do some fun content shoots around the city. New York is the perfect backdrop for this kind of thing, and I can't wait to share what we captured.

February 2027
Different comes on February 16th, 2027. The more people who read it, the more I'm realizing there's something in it for everyone. Actionable mindset tools, epic failure stories, hard lessons in business and building relationships.
We're just getting started.
Have you pre-ordered your copy yet? For more details or to sign up for updates, click here!