Different: An Unconventional Guide to Becoming Your Best Self
Different: An Unconventional Guide to Becoming Your Best Self
Different: An Unconventional Guide to Becoming Your Best Self
Anton Rabie’s debut book — an honest account of being a founder and a guide for anyone who has felt the conventional path wasn’t made for them.
Anton Rabie’s debut book — an honest account of being a founder and a guide for anyone who has felt the conventional path wasn’t made for them.
Anton Rabie’s debut book — an honest account of being a founder and a guide for anyone who has felt the conventional path wasn’t made for them.
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INSIDE DIFFERENT
Embracing your difference, while scary, brings unimagined benefits. You will have better ideas. You will stand out. Most importantly, you will live a fuller and deeper life.
Whether you’re building a business, leading a team, or discovering your own potential, Different shows that lasting success comes not from becoming someone else, but from being more fully yourself.
Anton Rabie built a $2B company on a single conviction: different wins.
ABOUT THE BOOK
Anton Rabie is the co-founder of Spin Master, the billion-dollar company behind some of the world’s most popular toys, games, and cartoons including Paw Patrol, Toca Boca, Bakugan, Air Hogs, and Rubik’s Cube. But Rabie doesn’t look, think, or lead like a typical CEO. And his success came not despite his differences, but because of them.
In Different, Rabie shares the unconventional lessons, stories, and insights that shaped his entrepreneurial journey to help you understand what makes people and businesses succeed. His central message is simple: difference creates value.
We’re programmed to be wary of difference. We mirror. We take winning business strategies and replicate them. We see a successful product and turn it into a template for a tidal wave of copycats. We emulate the traits of the people we most admire. But all the while, we forget that the upstarts we so badly want to imitate weren’t imitating; they succeeded by doing something original.
It will help you:
Leverage your natural strengths, minimize your weaknesses, and even lean into your eccentricities
Get really comfortable with failure and actually learn from it
Navigate setbacks by learning to “sit in the mud”
Understand risk and make better decisions
Foster innovation by welcoming ideas from anywhere (and anyone)
Laugh at yourself, really listen, and find the gift in everything
Anton Rabie built a $2B company on a single conviction: different wins.
ABOUT THE BOOK
Anton Rabie is the co-founder of Spin Master, the billion-dollar company behind some of the world’s most popular toys, games, and cartoons including Paw Patrol, Toca Boca, Bakugan, Air Hogs, and Rubik’s Cube. But Rabie doesn’t look, think, or lead like a typical CEO. And his success came not despite his differences, but because of them.
In Different, Rabie shares the unconventional lessons, stories, and insights that shaped his entrepreneurial journey to help you understand what makes people and businesses succeed. His central message is simple: difference creates value.
We’re programmed to be wary of difference. We mirror. We take winning business strategies and replicate them. We see a successful product and turn it into a template for a tidal wave of copycats. We emulate the traits of the people we most admire. But all the while, we forget that the upstarts we so badly want to imitate weren’t imitating; they succeeded by doing something original.
It will help you:
Leverage your natural strengths, minimize your weaknesses, and even lean into your eccentricities
Get really comfortable with failure and actually learn from it
Navigate setbacks by learning to “sit in the mud”
Understand risk and make better decisions
Foster innovation by welcoming ideas from anywhere (and anyone)
Laugh at yourself, really listen, and find the gift in everything
Anton Rabie built a $2B company on a single conviction: different wins.
ABOUT THE BOOK
Anton Rabie is the co-founder of Spin Master, the billion-dollar company behind some of the world’s most popular toys, games, and cartoons including Paw Patrol, Toca Boca, Bakugan, Air Hogs, and Rubik’s Cube. But Rabie doesn’t look, think, or lead like a typical CEO. And his success came not despite his differences, but because of them.
In Different, Rabie shares the unconventional lessons, stories, and insights that shaped his entrepreneurial journey to help you understand what makes people and businesses succeed. His central message is simple: difference creates value.
We’re programmed to be wary of difference. We mirror. We take winning business strategies and replicate them. We see a successful product and turn it into a template for a tidal wave of copycats. We emulate the traits of the people we most admire. But all the while, we forget that the upstarts we so badly want to imitate weren’t imitating; they succeeded by doing something original.
It will help you:
Leverage your natural strengths, minimize your weaknesses, and even lean into your eccentricities
Get really comfortable with failure and actually learn from it
Navigate setbacks by learning to “sit in the mud”
Understand risk and make better decisions
Foster innovation by welcoming ideas from anywhere (and anyone)
Laugh at yourself, really listen, and find the gift in everything
Reader reviews
Reviews
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
Reviews
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
“Different is not only a ground-breaking book that honors groundbreakers - it can set you free. You likely don’t realize how much conformity holds you back from being your true self. It will surprise, delight, and reveal to you something you didn’t know on every page.”
Edward M Hallowell
M.D. & Best-Selling Author
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
“Different is not only a ground-breaking book that honors groundbreakers - it can set you free. You likely don’t realize how much conformity holds you back from being your true self. It will surprise, delight, and reveal to you something you didn’t know on every page.”
Edward M Hallowell
M.D. & Best-Selling Author
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
“Different is not only a ground-breaking book that honors groundbreakers - it can set you free. You likely don’t realize how much conformity holds you back from being your true self. It will surprise, delight, and reveal to you something you didn’t know on every page.”
Edward M Hallowell
M.D. & Best-Selling Author
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
Pam Kaufman
Chief Entertainment Officer of Gap Inc.
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
"Different is the fuel for anyone who feels underestimated, and is the starting point for growth."
Gary Vaynerchuk
Chairman of VaynerX
"The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential."
Kate Rouch
Inaugural CMO of OpenAI
“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
Erno Rubik
Inventor of Rubik’s Cube
"Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
Ynon Kreiz
Chairman and CEO of Mattel
"The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way."
Harley Finkelstein
President of Shopify
“Different is not only a ground-breaking book that honors groundbreakers - it can set you free. You likely don’t realize how much conformity holds you back from being your true self. It will surprise, delight, and reveal to you something you didn’t know on every page.”
Edward M Hallowell
M.D. & Best-Selling Author
“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
Anne Carrihill
Director, Home, Toys & Entertainment
About the Author
Anton Rabie has been called weird, unusual, obsessive, vulnerable, mischievous, and "a special kind of crazy." He has always been different.
As a child, he struggled in school, in sports. In his early years as co-CEO of Spin Master — the children's entertainment company behind Paw Patrol, Rubik's Cube, and some of the world's most beloved brands — the traits that made him difficult to categorize became the ones that made him impossible to replicate.
Different is the product of Anton's incredible journey. Filled with unconventional ideas and gripping stories, it's a field guide for anyone determined to forge their own path — and lean fully into what makes them stand out.
Different: An Unconventional Guide to Becoming Your Best Self is his debut book.
Different: An Unconventional Guide to Becoming Your Best Self is his debut book.
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FAQ
About the book
What is Different: An Unconventional Guide to Becoming Your Best Self about?
When does Anton Rabie's book come out?
Who is Anton Rabie's book written for?
How can I be notified when the book is available?
FAQ About the book
About the book
What is Different: An Unconventional Guide to Becoming Your Best Self about?
When does Anton Rabie's book come out?
Who is Anton Rabie's book written for?
How can I be notified when the book is available?
FAQ About the book
About the book
What is Different: An Unconventional Guide to Becoming Your Best Self about?
When does Anton Rabie's book come out?
Who is Anton Rabie's book written for?
How can I be notified when the book is available?